Creative Designer & Videomaker

Brand Design

Slide_Branding

This image is not a stock image, it’s created layer by layer.

Brand Design is the most complex branch about Graphic Design because it works with sensible parts of the company advertising. First of all (and I think the most important) the logo’s creation.

A logo is an universe that brings inside it all the information about a brand.

How should it be created? A logo should be simple but not too much; a logo should differentiate from all the rest and it should have a personal life inside the market and between companies that work in a similar field; a logo should have all the principal characteristics of the mother company.

So the big work is before the real creation. A Brand Designer has an investigation about what that logo means and decide style, colors, fonts and the eventual symbol partner of the text. In some cases the logo is a text only but part of that text becomes automatically a symbol (eg Armani Jeans is only text but the A and J together becomes the real symbol for the company: AJ).

This is the reason why a logo’s not a simple drawing or a clip art. Never. Because behind it there’s a complex psychologic research and many days of work and changes.

Below some examples about my work of logo’s restyling:

 

LogoReestyling01

Click the image if you want to see it with original size. To come back to this page click the back arrow in the top left of the screen.

LogoReestyling02

Click the image if you want to see it with original size. To come back to this page click the back arrow in the top left of the screen.

Feel free to contact me: